• JQ Foundation

Meet Liliana Malave de Quintero of JQ Foundation

As seen on Voyage MIA

Today we’d like to introduce you to Liliana Malave de Quintero.

We are the Social Responsibility arm of JQ Group of Companies. Founded in 2010 by an innate need to create, build and transform, JQ Group of Companies came to life seeking not only excellence in the industry but also a compliment that brings social value and improvement to the community. With determination, innovation and perseverance at the core, JQ Group believes in positive impact that directly affects future generations.

Pursuing higher standards of living, JQ Group rapidly grew its involvement in community outreach by forming strategic partnerships with several non-profit organizations throughout the years. Most recently, in 2015 the company solidified its commitment with the opening of Communitas Dei Association’s (CDEI) chapters in Miami and Venezuela, foundation that benefits children in Venezuela through programs in arts, sports, education, health and nutrition. Led by Liliana Malavé de Quintero, JQ Group’s Vice-President of Community Outreach, CDEI Miami has reached over 13,000 children and shipped over 67,000 pounds in supplies to victims of the current crisis in Venezuela.

Despite the success achieved through CDEI, JQ Group understood the need to embark on new journeys that lead society to a brighter future and simultaneously recognized the hardships that unfortunately form part of everyday life at a local level. Being an avid supporter during the humanitarian crisis of Venezuela for the past years, JQ Group expanded its efforts to lessen the pressing matters that affect its home base and surroundings. Starting in 2019, JQ Group reinforced its commitment with the establishment of the JQ Foundation, a non-profit organization that serves as the official benefactor of all community outreach efforts within the United States as well as internationally in Venezuela through CDEI Miami.

As JQ Group continues to support the humanitarian relief in Venezuela, it is also its goal to partake in initiatives that produce long-lasting results in the environment and invest in sustainable projects that align with the company’s vision and core values.

​Driven by a passion for transformation, JQ Foundation strives to enrich the cities where JQ Group operates through impactful initiatives that promote longevity. It also seeks to boost social growth by addressing local environmental challenges and strategizing efforts to allocate resources that will tackle the issues affecting our community. Currently, we are focused on raising awareness about the environment, sustainability, and climate change.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you? By far, our biggest challenge has been to adapt to the new reality in the midst of COVID-19. This year, 2020, was supposed to be a year of expansion for our organization. At the beginning of the year, we started conversations with different organizations to develop and promote environmentalist initiatives. However, once the pandemic hit, we had to take a step back, understanding that many organizations, businesses and donors were struggling to stay afloat. For that reason, we decided to place a larger emphasis on raising awareness through our social media platforms, looking to connect and be a company to our community during these challenging times.

So, as you know, we’re impressed with JQ Foundation – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others. Founded by JQ Group of Companies, and motivated by a passion for transformation, the JQ Foundation seeks to boost social value through impactful initiatives that foster longevity. With environmental sustainability at the forefront, the organization’s purpose is to serve the communities where JQ Group operates by addressing challenges that threaten to limit their potential.

We envision a sustainable community equipped to reach its full potential. At this first stage of operations, our focus is to raise environmental awareness through a committed work on social media, building a community that, more than striving for perfection, is motivated to create even the smallest changes in their spheres of influence.

As a company, we are proud of our team, and how every person in the JQ family constantly looks for opportunities to act and have a positive impact.

Also, we have been leading different nonprofit efforts for five years, which have given us the experience and know-how to identify and execute potential partnerships with organizations that are aligned with our mission.

So, what’s next? Any big plans? Right now, we want to continue building community and spreading a sustainability message through our digital platforms. At some point, we would love to collaborate with well-established organizations in the development of programs or campaigns to increase our local reach and have a tangible effect in the community.

For more, visit Voyage MIA.

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